Saturday, April 5, 2014

Personal Branding

When RGA visited Jocelyn gave a presentation on Personal Branding, which I found to be really funny. She broke down finding a job into four easy steps that are very relatable for college students:
    1. Identify and stalk
    2. Flirt
    3. Date well
    4. Get married and work at it
First you need to identify and stalk the company you are interested in. Research what they do, and begin following them on social media sites to keep up to date with their projects and needs. At this point you want to be identifiable as well, know what you are passionate about and let your online presents go away. In todays age of technology an online presents in more important then ever before.

Second you are going to want to “flirt” with the company you’re interested in. Be available; show that you are active on social networks and within communities. Be approachable, show that you are interested in them. Like dating, finding a job is a two way street. It is also advised that you know what you are talking about, so many times people put their foot in their mouths because they are not knowledgeable.

In the third step, we being dating. This is pretty simple, be where they are, reflect who you want to attract and don’t be too desperate. In this part I think of a saying my mom has used: birds of a feather flock together. To be included you need to show that you are similar, which gives you things to talk about and activities to do together… ending in friendship.

The final step is get married and work at! At this point you will have been hired and you need to work at getting to know the ins and outs of the company.

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