The Apple Craze

Apple has released their new product, the iPad mini and now the mini with retina display. With 3.1 million mega pixels and 2048x1536 resolution, the iPad mini is an oversized iPod touch and a smaller version of the iPad.  The mini has all of the features of the regular iPad only its smaller! What is the point of something that already exists, yes it is a different size, besides that what would I as a consumer gain from it? Apple is very excited on its 7.9 inches, .73 pound weight as well as its Siri and FaceTime capabilities, but this is not enough to persuade me to upgrade from an old iPad or replace my iTouch.

While watching a commercial for the iPad mini a film student commented on its promotion towards woman. As a consumer he noticed how it was continuously being placed in a purse or pocket bag.  As a female I did not pick up the same message, my message was why did Apple make something they already had and almost double the price of the Kindle Fire 2. An iPad is an accessory, and can be dressed up to match your outfit. Maybe he was right the iPad and iPad mini are a more female product. I typed in "iPad sleeve" and a gazillion results came up many of the covers were bright and colorful becoming a fashion statement more than a functionality. I am not saying there is anything wrong with having functionality with practicality, its a product trait that I usually base my purchase on.

There are 500,000 apps that the iPad mini is capable of accessing. So if you were to use 1 app per day that is about 1,369 years of daily app usage, if you used a new app per hour you would be occupied for about 57 years. However, with the rate that apps are begin created it will soon become nearly impossible to use and view every single one of them.